We design interfaces and experiences users will love.

In short: UX is how the product works and guides the user to their goal, while UI is how it looks. I first map the logical flows and structure (UX), then dress them in an aesthetic, consistent interface (UI). Both matter equally, which is why I work on them together - a pretty but unintuitive product sells as poorly as an intuitive but ugly one.

Yes, whenever the project benefits from it. I run usability tests on prototypes, watch where users get stuck, and refine the design before it goes to development. That is far cheaper than fixing a finished product and genuinely lifts conversion - the number of people who complete a purchase, sign-up, or contact.

Absolutely. I start with a UX audit that lists concrete, priority-ordered problems and quick wins. We can improve the product in stages - from the most important screens to a full redesign - without taking it offline and without the risk of having to do everything at once.

Yes. Beyond the screens I hand over a design system, components, styles, and guidelines, and when needed I work directly with your development team. That way the final product looks exactly like the design, not like a rough, simplified version of it.